From Market Feedback to Product Improvement in Can Tho
03-09-2026

This may seem like a simple step, but it plays an important role in the product development process. From a manufacturer's perspective, a product may already be considered complete in terms of its formulation, production process, or quality. However, when it reaches consumers, other requirements begin to emerge: Is the packaging convenient? Is the information easy to understand? Is the appearance attractive enough? Does the product fit consumers' habits and needs?

OCOP products displayed at an exhibition

For Can Tho, this is particularly significant as the city has a diverse range of products closely associated with its agricultural strengths and river-based cultural identity. From thac lac fish crackers, soursop tea, and various instant tea products to gummy candies and ST25 rice, each product has its own story. However, for that story to resonate with the market, products need to be continuously improved based on actual consumer needs and feedback.

This process is not limited to consumer products. Science and technology products also require interaction with the market. Visitors' direct interest in the P16i PCR machine, VE100 vertical electrophoresis system, and electric boat propulsion motor demonstrates how user feedback can provide valuable insights into functionality, practical applications, and real-world needs.

Nguồn bài viết: https://ttud.com.vn/public/thong-tin/tin-tuc/tu-phan-hoi-thi-truong-den-hoan-thien-san-pham-can-tho

Ngày đăng: 03-09-2026

Tác giả: Trung tâm ứng dụng

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